Specialist whiteboard explainer video animation services companies are known to create advanced whiteboard animation. Such animations are great for educating the audience in an intriguing way even when it comes to heavy-lidded topics. Below are some of the tricks that make the best whiteboard video animation.
The art lies in the storytelling
A story well told is irresistible. As creatures with intelligence, we are organically attracted to storytelling. To make the best whiteboard explainer video animation, this drive needs to be taken advantage of. Instead of just trying to sell a product or a service, a story needs to be told that the audience would like to hear. Attracting the audience towards the brand is the strategy to follow so that they feel compelled to make the purchase. Any story worth its penny will be focused on the problems and needs of the target audience. One can’t be narcissistic and go on about how excellent the brand is.
Characters to tell the story
Once a story is in place, there will be the need for characters to bring everything together. They give the story continuity and flow. It is best if the characters are representatives of the audience because then they can relate to the story much better. Animated characters make the video charming and memorable. A reputed whiteboard explainer video animation services company will know how to do this with ease to deliver the marketing message.
The basic style should not be messed with
While creativity is always welcome the basic structure and style of the whiteboard animation video mustn’t be altered into something unrecognizable. Here caution is recommended. The white background, the continuous drawing, and the hand-creating the animation are the standard features of whiteboard animation. These should not be meddled with. The creative energies should be channeled towards storytelling and character building.
Selective use of colour
The best whiteboard explainer video animations are traditionally in black and white but small splashes of colour can be used to highlight important parts of the message that needs to be focused on. So now one may be thinking about how to choose the colour? The brand colour is always the best option to go for. Adding it at key moments or locations will add a new dimension to the video.
The drawing hand can’t be forgotten
The artist tells a story through real-time drawing is the whole charm of whiteboard animation. That detail cannot be missed.
Appealing to the audience’s emotions
To successfully deliver complex messages in a simple manner, one must appeal to the emotions of the audience so that they can connect with the story and feel compelled about it. One must make the video relatable so that the audience feels emotionally charged. To do this, the problems need to be highlighted as well as how the product or https://www.cucumber7.com/ service can solve them, instead of just talking about the features.
Connected drawings
The best whiteboard explainer video animation is not a series of animations but a well-connected one that leads the audience from one point of the story to the next and so forth. It should generate curiosity about what will come next in the story. Breaking the story will result in the loss of the audience’s attention.
Making it informative
Now all the tricks of making an interesting and entertaining video have been discussed, one needs to note that the audience will learn more through such animated ways of marketing. Whiteboard videos are powerful learning tools that must be used as an opportunity to educate the audience about the brand, service, and product. They are bound to remember!
Rechecking the script
Once everything is done about the first draft of the script, a smart animation company will sit with its team and read it out loud. This is to make sure that it sounds natural and easy-going and the message has been convincingly delivered. The inflection of voice should be noted along with the speed of delivery, pronunciation, and emphasis on important words. Once all these criteria are checked to satisfaction the job is done.
FlashyVideo is the best whiteboard explainer video animation services company because they are proficient at all of the above-mentioned points. To turn an idea into reality get in touch with them at website
Vidit Gandhi is the Founder and CEO of FlashyVideo.com, a marketing and branding expert with a passion for helping eco-friendly and nonprofits businesses succeed. Mr. Gandhi has been associated with few start-ups and some bands as a Digital & Video Marketing expert for more than a decade. He helped start-ups and brands to strengthen their digital presence online & increase revenue. The author is an expert in writing articles about whiteboard explainer video animation . They are focused on doing things right. For more details about the explainer video log on to website Tips For Creating a Killer Whiteboard Video Animation