3] The keyword rich title tag should appear in every page of your site. You can also include your company’s or business name at the end of the title tag and make it more valuable.
Every post you make that has a link to your site in it will multiply those links through the social sites. Even a blog can get complicated now, and is best left to be set up by an SEO person, at least in the beginning.
So EVEN IF you do get to the top, it will just make your competition try that much harder to knock you back down a peg or two. So you end up in a vicious cycle where you and your direct (and indirect) competitors are jockeying back and forth for first position. Whoever spends the most time (spelled M-O-N-E-Y) on SEO wins. At least for a time, just so long as no one else spends a little more than they do. So even if you get to the top, you can bet, you won’t stay there for long.
If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Pinterest Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.
SEO strategies rely upon choosing the best keywords for the business you have designed. Since many people have difficulty focusing their business enough to really be successful at the start, SEO is extremely valuable to the developing business model.
I am very skeptical about companies that offer to put my site our for link swapping to generate “popularity” for search engine SEO purposes. Personally, I feel it is a waste of money and could hurt you. If there are links being exchanged artificially with companies outside of your industry, search engines can punish you for it.
The second point is that the title of your site need not be stated on every web page. My web page titles are those of the page, not the site. The graphics are the same, but the title is the keyword that they page is optimized for. Why do otherwise? Yet 99.99% do (just a guess!). Then fourth of my SEO tips is related to the headings on each page. The main title of the page should be in H1 tags, and the heading in H2 tags. You don’t need any more, but any subheadings can go into H3 tags, but should contain text that could be construed as minor keywords.
The path ahead. Once you have a fair idea of the current realities of your website, the next step would be to figure out where you are headed and what path would be best to reach there. Building a road map for your online business is crucial if a website is to achieve success online.